Brand Guide
Brand Guide
Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that together, we can continue to build a stronger, consistent brand presence.
Colors
These are our approved brand colors. Please do not deviate from this color palette.
#411111
Maroon
- Primary Color
- RGB Decimal (65, 17, 17)
#FFFFFF
White
- Primary Color
- RGB Decimal (255, 255, 255)
#999999
Grey
- Accent Color
- RGB Decimal (153, 153, 153)
#000000
Black
- Accent Color
- RGB Decimal (0, 0, 0)
Fonts
These are the fonts used within our brand assets.
Montserrat SemiBold 600
- This is a SemiBold font that is used for links, headings, and titles.
- Download this font
Montserrat Light 300
- This is a Regular font used for body copy.
- Download this font
Montserrat
- Font 3 within Smart Sites
- This is a decorative accent font used for component headings, quotes, or callout text areas.
- Download this font
Logos
The below logos and mascots are approved for reproduction and use.
Primary Logo:


Athletic Logo:


Secondary Logo:

Logo File Formats
These are our approved file formats for print and digital use.
EPS
Use it for: Print
Download: EPS Logos
An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.
JPEG
Use it for: Web
Download: JPG Logos
A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed.
PNG
Use it for: Web
Download: PNG Logos
A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.
Commercial Use
Commercial use of any district logos or trademarks requires a formal agreement with the Poplar Bluff School District. For inquiries regarding commercial applications, please contact our Communications Director and refer to the Logo Usage Agreement below for further details.
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